Ashanti

On her fourth studio album, Ashanti's attempt at asserting her independence from the producers that have controlled her career yields lackluster results. For a lead single, "The Way That I Love You," which is also the record's first real song, is dullsville. Sure, it has a nice, real tone on the piano. However, there's no real hook to the melody, and most of L.T. Hutton's production, while serviceable, refuses to call attention to itself, leaving it feeling more wallflower than cool and laidback.

The numbers on which Ashanti should shine in exactly this context, establishing herself as more than a pretty but flavorless voice, are, sadly, the ones that fail to impress most, while the songs on which she has help from guest stars (Akon, Nelly, Robin Thicke) or more notable producers (Jermaine Dupri, Babyface) are more memorable, if not always better. "Good Good," which Dupri shapes around the star's image—still more invested in innocent come-ons than in full-on sexpot antics—with a little shimmy that allows her to keep things light and casual, is a pleasant little song, but much of the record is a blurry bore at worst and merely forgettable at best.

—Hillary Brown
07.01.08

On her fourth proper studio album, Ashanti remains with The Inc., but you would not know it unless you checked for the logo. The closest tie is the occasional presence of ex-Irv Gotti associate and longtime Ashanti collaborator Seven Aurelius (who now calls himself Channel 7), followed by a minor assist from Chink Santana. Gotti himself is nowhere to be found. L.T. Hutton (Snoop Dogg, Bone) is behind most of the production work, with a handful of notables -- Rodney Jerkins, Jermaine Dupri, Ron Feemster, Babyface, Akon, and...Diane Warren -- on separate tracks. Even though this album marks a nearly complete break from The Inc., it's very much in line with what came before it, hardly a major departure. Each Ashanti release has had at least one major single, and in this case it's "The Way That I Love You," more in the mold and spirit of "Rain on Me" -- full of similarly effective melodramatic flourishes -- if much more vengeful in nature than depressive. Nothing is quite as irresistibly fun as "Baby" or "Rock wit U," or as sexy as "Only U," but "You're Gonna Miss" comes close in the case of the former, while the lifeless Akon/Nelly feature "Body on Me" is no good at all, containing no distinguishing qualities. Bottom line, this is neither a great nor a poor Ashanti album. It's decent, just like the rest of them. ~ Andy Kellman, All Music Guide